Found this over on The Episcopal Church media channel on Vimeo. Its a bit old, but still useful. It is an interesting video filled with facts that challenge the way we communicate and suggest how social media is making for a new way of connecting in the world.
The thing is, it ends with an Episcopal Church logo / slogan. You know the one: "The Episcopal Church welcomes You." It's a good slogan, but the video suggests that if we are really interested in getting people to engage with Church, instead of getting them to come to the product, its website or its venue, we find ways of being invited into their social stream. It is not "The Episcopal Church welcomes you" it is "The Episcopal Church is welcome here." The sign is not ours, it belongs to the users of social media. The church needs to connect with the interests, concerns, questions, that already drive the development of social connection, social interest, social life.
Take a look at the video. Then ask, what does Fr Matthew know about connecting in that seems to be missing in "The Episcopal Church welcomes You."? Ask "how do we get invited into people's social media circles?" Maybe these are the wrong questions, if so raise better ones.
The Power of Social Media from The Episcopal Church on Vimeo.