How long would it take for it to go into the trash? Well, here in Preludium land, not long at all. The card borders on snide, but more it is wrong headed.
Snide because "why not surprise us and show up..." is a bit petulant and unwelcoming. And more, the movement of evangelism is not to bring people into the Church but to bring the Gospel out into the world. If the Good News is out there, then we really don't need to be worried about people in church. "The Episcopal Church welcomes you" is OK I suppose, but better we find people, who because of our actions in the world, say "The Episcopal Church welcome here." Wouldn't it be wonderful if people put a sign on their window that said that! Well, dream on.
Still, advertising tries to find a hook, and the word "welcome" is fairly decent bait. The problem is that it invites people to our house, not us to theirs. Maybe we might say, "The Episcopal Church wants to visit.. Invite us, we'll come."
Then again I am not much at advertising.
Apparently the writers of Episcopal Church ads being suggested on the TEC website are not much good either, and The Black Giraffe tells us why. Go read TBG on the whole series.
Looking at them all I am mostly discouraged and somewhat appalled. Glib doesn't cut it.