The past few years have produced quite forgettable images - last time around it was "come and grow" and the blue book was green and the grass grew. In 2003 it was "engage God's Mission" and I don't remember much about a logo for that, and in 2000 it was "MM, the Jubilee Year." The logo that year was MM which, while attempting to mean 2000 mostly looked very very Roman Empire, in kind of a counter-trump to the sound of Jubilee. Oh well.
But this year there was a contest and a lot of entries and a winner. Here is the logo. I think it is very good. It is most of all an inviting logo. It may suffer the fate of most logos that are build around a word that is not of our own language... the translations of UBUNTU will seem stilted and unfamiliar to a church used to adopting such niceties only from the Greek or Hebrew. And "I in you and You in me" echoes the notion that "we are all members one of another." (Ephesians 4:25) and is a paraphrase from the Gospel of John.
The Episcopal News Service ran an article on the logo and the one who produced it, The Rev. Paul Fromberg. I think we can surely live with this after the grass of the past and the MM of the year 2000. And more, it may actually be a logo that works, suggesting that we are all part of the same community of love and service in Jesus Christ.
Over at Stand Firm where they take no prisoners, in a small article titled, "Make It Stop: GenCon09 Settles on ‘Ubuntu’ Logo" the complaint was that, " Number of times "ubuntu" appears in the article: 12. Number of times "General Convention" appears in the article: 5. Number of times Christ appears in the article? Take a wild guess." (The Answer is 0)
Well there it is. Stand Firm, by the way, sells buttons like the one on the left. On the blurb advertising this slogan based on a slogan of a political button for a presidential candidate who died in 1969 we have the following: Notice the many fine words...notice that the word church appears 0 times, the word Christ appears 0, the number of times Iker appears is 1. There is no reference to bishop. Well, ok, its a button and the logo is the ol' red, white and blue. Does this mean that Bishop Iker has more to do with patriotism than with the cross? or that supporting Stand Firm has nothing to do with Christ? We would certainly hope not.
Sometimes a logo is just a logo.
But this logo is better than that: one of the judges, Ahlborn said this about the logo chosen, "...the judges were impressed by the "graphic strength" of Fromberg's design and his "sensitivity" to the meaning of ubuntu.
She went on to say that throughout the selection and design process, the judges were seeking a visual representation of the Trinity for the logo and that God the Father, Earth-Maker, is represented by the globe or circle, God the Son, Pain-Bearer, is represented as a cross etched onto the axes of the globe, and God the Spirit, Life-Giver, is carried in the colors and the movement of the figures around the center."
So let's see, Cross 1, The Trinity 1, God the Father 1, God the Son 1, God the Spirit 1, call to mission 1, a paraphrase from the Gospel of John 1 (I in you and You in me.) Well, I think that covers it.
All in all a good logo, and Stand Firm might cut the Anglican world some slack. We all have greater fish to fry.
It justs gets better and better.. Now Baby Blue thinks we are of to goofy land..or perhaps to the land of those awful pagans. My she is on a rant. It must be because there is not too much going on on the floor of the RNC at the moment.
I have to admit I did like her calling attention to the David Letterman Taco Bell gig. But this rant on the logo is over the top.